Your eBay merchandise description is the primary alternative it’s important to let potential patrons know all the things they should persuade them to purchase your merchandise. Getting it proper is completely important.
I all the time begin with a heading that matches the merchandise title in your itemizing because it creates a continuity from the place they final learn. Below this, I give a normal description in a brief paragraph, and it’s right here the place I’ll start to make use of persuasive adjectives to explain options of the merchandise for instance, 'this can be a stunning necklace,' or 'a shocking purse.'
What it’s essential to not do, nonetheless, is go excessive in your description. A couple of adjectives, dropped in right here or there are nice, however bombarding your reader with a listing of superlatives in each phrase can have the other impact, making you sound like you’re determined to promote and making your gross sales pitch unbelievable. Additionally, what you can’t do is use description which is inaccurate or doesn’t match your product. 'This can be a implausible empty ink cartridge,' simply doesn’t make sense?
Honesty, as I hold saying, is extremely vital in your itemizing. It's not simply that you’re being honest to your clients, but it surely prevails a complete vary of after gross sales points. When purchasers give suggestions they’re requested to provide you a mark out of 5 for the accuracy of your description and when you’ve got a low rating right here, future clients might avoid you. Unfavorable suggestions may ensue, as can disputes, returns and requests for return of funds. It's simply not value ruining your eBay popularity.
For that cause, state the situation of your merchandise precisely, eg: 'This watch is in wonderful situation for a used merchandise, there are not any indicators of scratching and it’s in excellent working order. Nevertheless, the strap exhibits some indicators of damage and there’s the occasional scratch on the floor of the field. ' or 'the CD has a number of minor floor marks, however no severe scratches. It performs flawlessly. '
In the event you have a look at the descriptions, you will note how I've counter-balanced the unhealthy factors with an excellent level. What I've additionally finished is used understated adjectives for the unhealthy factors, 'a number of minor floor marks,' 'some indicators of damage,' and 'the occasional scratch' while utilizing sturdy adjectives for the nice factors, 'wonderful situation,' 'excellent working order,' 'performs flawlessly.'
I'm not deceptive my clients right here as a result of, the descriptions of the failings are correct, however the language used helps to ease any issues they’ve whereas reinforcing the nice factors.
Whether it is becoming for the kind of merchandise you’re promoting, it’s also possible to end this paragraph with a one liner stating how the product is likely to be helpful to them. 'A great reward for Father's Day,' 'excellent for that summer time celebration.'
After the final description I all the time have a piece with the heading, 'Options'. Below the heading I’ve a listing of bullet factors, with brief descriptions of varied options of the merchandise. These embody, measurement, form, colour, weight, dimensions, supplies, age, and many others. I listing these in significance of how I feel they’ll enchantment to the client, with an important first. As earlier than, I usually slot in, the place acceptable, an adjective. Right here's a listing of options for a used watch.
- Engaging Spherical Black Face with Brand to Entrance
- 4cm Diameter Stainless Metal Casing
- Chunky Black Leather-based Wrist Strap
- Sapphire Glass
- Date Show
- Tachometer Perform
- Hour and Minute Indexes
- Water Immune to 10ATM
- Full with unique field and directions
- Used however nonetheless below guarantee
Lastly, I all the time end with a brief paragraph doing the next issues: I thank the client for wanting, I ask them to contact me if they’ve any questions and I exploit the inbuilt hyperlink on eBay in order that they will try my different gadgets .